While
direct trade is becoming popular among small-scale coffee producers and independent roasters in the U.S., the term is taking on a meaning of it's own here in Northeastern Thailand. It may be the case that direct trade is more beneficial to coffee growers in the Global South, but only time will tell. Fair Trade has already accomplished a lot for small-scale producers' groups and perhaps direct trade is a next step. It would be a shame for direct trade to be something that competes with Fair Trade for socially-responsible consumers, given that both approaches are working towards similar goals. Yet this post isn't meant to be a discussion of direct trade vs. Fair Trade.
Fair Trade continues to be the standard for international export with rice farmers' cooperatives here in Isaan, but domestic, direct trade is coming to be seen as a new option for organic farmers.

We recently visited with the Non Yang farmers' group in Kudchum, Yasothon Province, who are now selling their organic rice directly with a network of consumers in Bangkok. The farmers' in Kudchum are also members of a Fair Trade certified cooperative, which exports to European markets. But this new form of direct trade, in which the famers use a small, community-operated rice mill (photo above), package and ship rice directly to urban consumers, may prove to be a valuable way of generating additional income. This approach is like a combination of direct sale and Community Supported Agriculture (CSA), though the consumers' network is facilitated by the
Sustainanble Agriculture Foundation in Bangkok, and farmers are currently only selling rice to within the network (vegetables are sold locally at their Green Market, a program similar to ours here in Surin).
As fellow members of the Alternative Agriculture Network (AAN), we support their domestic direct trade efforts. While Rice Fund utilizes the
Kao Hom store here in Surin, our network needs to develop a diversity of ways to reach urban consumers. We need to reach people in our local, urban communities through green markets and educational campaigns, as well as consumers in large urban centers like Bangkok. Expanding alternative markets can help prove the viability of sustainable agriculture and fair systems of distribution and consumption.

P Ubon Yuwa (photo above, center, with a Non Yang farmers' group member) said during our visit to Kudchum, "Thai people are like frogs, waiting in the water for their food to come - It doesn't matter what it is. We eat food from far away, we don't know what was sprayed on it or how it was produced. The little fish we like to eat, they all come from Laos." At first thought, a statement like this might make one doubt the future of Thai consumerism, but the growth of alternative systems like domestic, direct trade, organic shops and green markets indicates a new type of consumption. Thai people are increasingly concerned about their health and the way their food was produced - this concern can be tranformed into confidence through continued support for alternatives and efforts by the AAN to continue educating the public about our food system.



Above are some photos from our visit. The Non Yang farmers' group has opened several training centers to teach organic farming techniques, and their fields are models for year-round vegetable production. Though there are about 400 families in the village, only about 20 families practicing sustainable techniques. In turn, the majority of villagers buy cheap vegetables from local markets year-round, though they are otherwise able to produce local varieties vegetables themselves. Older couples remain self-sufficient, but the eating habits of younger kids tend to focus on chinese vegetables bought at the market.
While one might think that buying vegetables at a local market is not such a bad thing, the problem is that these preferred vegetables - like cabbage, different lettuces, and chinese kale - are grown year-round using significant amounts of dangerous pesticides and herbicides (
though monocrops grown in season also require spraying). Many of these vegetables are also produced in other regions of the country, or imported from Laos or China. Recent blood testing showed that 70% of villagers had unsafe levels of chemicals in their blood. Yet some villagers maintain, "I'll keep eating delicious food until I die." Cheap, non-local vegetable continue to go fast at the market and trucks and motorcycles continue to deliver them right to villagers' homes.
Beginning next month, SFS will be collaborating with the AAN to support a local food research project in Non Yang village. We plan to work with the community's youth group to make a short, documentary film about local food and village consumption as well as organize a group of villagers to ecducate and exchange about these issues. These efforts will be directed at creating a plan, a food alternative for villagers. The project will certainly be challenging, but as Non Yang's experience with direct trade and urban consumers in Bangkok - and the success of green markets, regionally - we can develop a process to educate farmers about consumption and create change within the community.